THE FITNESS DILEMMA: There is no doubt that exercise is good for us.

It can control weight, blood pressure, complications of diabetes and even help ward off heart disease and some types of cancer. Americans spend billions on gyms memberships, exercise equipment and weight control products that often end up collecting dust because the individual loses motivation, interest, or doesn't get the results they hoped for. National statistics show that 50% of health club members quit in the first six months and 90% of new Health club members quit in the first year.

PERSONAL FITNESS SYSTEM: PFS, is a computer generated behavioral survey that helps tailor a fitness regimen to a person's individual behavioral traits. The 24 question survey takes only a few minutes to complete. The questions address behavioral traits rather than exercise practices. It measures the levels of four types of behavior found in everyone.

• DOMINANCE: How you respond to problems or challenges
• INFLUENCE: How you interact with people and influence them.
• STEADINESS: How you respond to change.
• COMPLIANCE: How you respond to rules set by others

The completed survey is analyzed by a special computer program developed by Behavioral analyst, Deby Harper and the Arizona State University Exercise Science Department. It produces a ten-page personal profile with insights into what will keep you interested and motivated, and how fitness trainers need to communicate with you in order to the best workout from you. The report takes the guesswork our of designing a challenging, productive and personalized fitness program for anyone. It gives any personal trainer or wellness professional a quick and accurate reference guide to the client they are working with; and how they respond to direction, how to focus on the exercise instead of outside thoughts, what kind of exercise environment they prefer,what their goals are and how to guide them to that end.

THE COMPATIBILITY FACTOR: Deby HArper of the Fitness Co. says the survey is 90% accuracy rate in its ability to profile an individual's behavioral tendencies. Harper says as a result of the survey, clients are more motivated, more productive and less stressful and injury prone. She's also seeing clients who used to be quitters now sticking with their exercise regimen and enjoying themselves more. The survey and ten page analysis cost $40.00